Get to the Top of Google -- Simplified
A new book has been written to help small businesses in their challenging quest to get found in their local online marketplace. This collaborative undertaking by a group of marketing experts simplifies the concepts of content marketing, SEO and brand strategy. The goal is to facilitate this sometimes-overwhelming task of online marketing.
“Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour” by Ian Cantle, Mark Z. Fortune, Dan Gershenson, Ray L. Perry, and Ken Tucker strives to better explain local search marketing. It provides small business owners with the tools they need to gain a competitive advantage over other businesses that have greater resources.
Ken Tucker, one of the book’s co-authors, is the owner and founder of Changescape Web, an online marketing firm serving customers in the greater St. Louis, Missouri area. Changescape is a Google and Up City certified partner. Tucker is a Duct Tape Certified Marketing Consultant, a HubSpot Certified Marketer and SEO for Growth Certified Consultant. In business since 2005, Changescape Web focuses on integrated small business marketing solutions to assist clients in growing their business.
As Tucker explains, “There are a million pieces of advice floating out there by marketing practitioners on what tactics to pursue, which I think is causing small businesses to be more confused than ever before. So, when we collectively decided to create a book focused on local SEO, we knew we wanted to write it from a place that assumes nothing and takes small business owners through a more accessible, step-by-step approach to an avenue that represents a huge opportunity for them.”
Although the book’s focus is on local SEO, its first chapter stresses strategy first. The authors want the reader to think about targeting their ideal clients and how their company differentiates from other companies. This strategy helps them to refine the content specifically for their audience and to focus on solving their customers' problems. Many companies miss this critical opportunity in their marketing.
The authors understand the plight of small business owners in finding time to build content while also managing their day-to-day business. The book guides the reader in creating the right kind of content to help them rank for SEO with keyword phrases that work. They even advise on how to hire the right marketing consultant, if they choose to do so.
All of the book’s authors have been certified by the Duct Tape Marketing System and its foreword features that system’s founder, John Jantsch. “I highly recommend this book. Learn and execute, and you’ll find it easy to build a path your new customers will use to bring you new business,” says Jantsch, the best-selling author of “Duct Tape Marketing.”
Jay Baer, founder of Convince & Convert and best-selling author of “Youtility” says of the book: “Practical, tactical, and doable! The best guide ever for how to use smart content to win the all-important search engine contest. Highly recommended!”
“If you implement the insights shared within this book, I’m confident your business relationships will grow,” says Ivan Misner, founder, best-selling author and Chief Visionary Officer of BNI, one of the largest networking organizations in the world. “Your referral partners will better understand the value you bring to the table and your business will have a greater chance of success in our competitive marketplace.”
“Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour” is now available for purchase on Amazon.
Authors:
Ian Cantle is the President and Chief Marketing Strategist of Outsourced Marketing Inc. in the greater Toronto area. Since bringing over 20 years of international marketing experience to start his firm, Ian has specialized in helping small- and medium-sized businesses save time and money by creating an integrated marketing machine.
Mark Z. Fortune is the Owner of Fortune Marketing Inc. in Little Rock, Arkansas. Mark has guided numerous small business owners to growth through his firm’s highly disciplined approach. He has also written the Amazon best-seller, “The Small Business Owner’s Guide to Local Lead Generation.”
Dan Gershenson is the CEO of Caliber Brand Strategy + Content Marketing in Chicago. Dan has worked with professional services firms that have a complex sale to make but find it difficult to convey their thought leadership to the outside world. That’s where he uses a system proven to deliver clarity, consistency, confidence, and customers.
Ray L. Perry is the Owner of MarketBlazer, Inc., a technology-based agency in Atlanta that specializes in lead generation, lead conversion and customer engagement for small businesses. In addition to this newest book, Ray has authored numerous books on how to cultivate more profits, build thought leadership and create lead generation.
Ken Tucker is the Founder and Chief Marketing Strategist of Changescape Web in the greater St. Louis area. In addition to being one of the first to create and teach social media marketing classes in the U.S., Ken leads a firm that has gained a solid reputation for building customer-generating websites. Prior to this most recent book, Ken authored “Social Media Marketing for Restaurants” and “Reputation Management.”
